Ninja Kiwi Goes D2C with Nexus: The Bloons TD Battles 2 Webshop

Ninja Kiwi’s mantra “More Awesomer” isn’t just a slogan – it’s a promise to keep building and improving their games every day. This commitment has earned them a devoted global player base, with games that bring joy, strategy, and a bit of monkey mayhem to players everywhere.

Bloons TD Battles 2 is no exception—it’s a competitive spin on the classic Bloons Tower Defense formula, delivering epic battles and endless entertainment.

Now, Ninja Kiwi is leveling up once again. By teaming up with Nexus, they’ve launched a custom direct-to-consumer (D2C) webshop for Bloons TD Battles 2. This move brings new benefits for players, creators, and Ninja Kiwi. Want to see it for yourself? Check out the webshop here!

Why Webshops Are the Future of Gaming

D2C webshops are transforming the gaming industry. Studios are increasingly looking to build their own storefronts as platforms like Apple and Android impose limitations on in-app promotions and take significant platform fees. By offering webshops, studios retain more control, increase revenue, and provide players with better deals.

For Ninja Kiwi, the decision to go D2C was easy. The Bloons universe already has a strong, engaged player base and a thriving content creator community, affectionately called Bloonstubers. A custom webshop allows Ninja Kiwi to connect more directly with their community while rewarding both players and Bloonstubers in new ways.

Empowering Bloonstubers to Spread the Word

One of the biggest challenges with D2C storefronts is visibility—Apple and Android restrictions limit how Ninja Kiwi can promote their webshop directly within the game. But thankfully, the Bloons community includes a passionate network of creators who can help fill the gap.

Content creators now have even more incentive to promote the webshop. Without platform fees, Ninja Kiwi can offer creators a higher revenue share for driving sales. While creators earn 15% from in-game purchases, they earn 20% from webshop purchases—a meaningful boost that rewards their hard work and encourages them to promote the webshop to their respective communities.

By leveraging this creator-driven marketing strategy, Ninja Kiwi ensures their webshop gets visibility while continuing to nurture a vital part of the Bloons ecosystem.

Extra Perks for Players

Players also benefit from making their purchases through the webshop. Ninja Kiwi has introduced an irresistible incentive: players earn 10% more Monkey Money with every purchase made through the webshop.

This bonus makes the webshop a win-win for players and Bloonstubers alike. Players get more value for their money, and creators earn a higher share of sales—a perfect example of Ninja Kiwi’s commitment to making things “more awesomer” for their community.

Ready to Experience the Webshop?

The new Bloons TD Battles 2 webshop is live and waiting for you. Whether you’re a player looking for extra value, a creator wanting to be part of the Bloons community or a fan of all things Bloons, this is your chance to be part of Ninja Kiwi’s next chapter.

Check out the webshop here and get ready for more awesomer deals, perks, and fun!