Platform Update: New Campaign Tool

Game updates create momentum. Whether it’s a new season, a major feature, a live event, or an expansion, these are the moments when coordinated creator coverage can drive real impact.

To make that coordination easier, we built Campaigns, a new tool for publishers to organize and manage update-specific creator activations directly inside the Nexus Dashboard.

Built Around Your Biggest Moments

A Campaign should be tied to a specific event in your game or marketing cycle so creators have a clear objective and reason to rally their community. Instead of relying on scattered outreach or manual coordination, you can now create a structured activation and invite creators to participate.

Creators receive a notification in their dashboard along with an email outlining the details. They can review the requirements, accept the offer (including any special terms), and move into an active state where they’ll receive any promotional keys you’ve associated with the Campaign. This gives you a clear view of who is participating and who has yet to respond while also streamlining the asset distribution process.

Building your Campaign

1. Name and describe your Campaign, send immediately or schedule for later

1. Create the campaign details (e.g. name, description, start and end dates), and then choose to send it immediately or schedule it for later.

2. Invite creators

1. Decide whether to invite all creators in your program, just specific tiers, or individual creators

3. Set requirements and terms

1. Define participation expectations up front, including: NDA or embargo requirements, content requirements (e.g., 1x YouTube video), or any other terms specific to the event

4. Distribute keys

1. If your update requires access, keys can be distributed directly through the campaign flow. They are sent automatically upon a creator opting in. If the campaign is more community-focused, consider distribution keys that creators can give away to members of their community.

Content Creator Perspective

1. Accepting a Campaign offer

1. Creators can see the full scope before opting in, keeping expectations aligned and reducing back-and-forth once the campaign is live. Accepting a campaign means they are agreeing to the campaign’s requirements and terms.

2. Campaign begins

1. Now it’s in the creator’s hands. Creators publish content, build excitement around the event, and you can track participation as the campaign progresses.

3. Campaign ends

1. After the campaign wraps, you can send a post-campaign recap message. Creators can view it directly in their dashboard or their email. And if your program includes creator codes, they can review code performance anytime from the Sales tab in their Nexus dashboard.

Coming Soon: Campaign-Level Analytics

We’re also rolling out campaign tagging within analytics. Soon, you’ll be able to see which creators participated in specific campaigns and filter performance data accordingly, making it easier to measure impact tied directly to a launch or update.

Campaigns bring structure to the moments that matter most. If you’re planning your next major release, you can now coordinate creators with clarity, visibility, and control all in one place.