Fuel the Growth Flywheel: 2025 Nexus Whitepaper Highlights

In an increasingly crowded live service market, standing out isn’t just about strong gameplay—it’s about building long-term player engagement and loyalty. Nexus’s latest whitepaper, Fuel the Growth Flywheel, makes a clear case for how Support-a-Creator (SAC) programs do just that.

Based on a July 2025 player survey, the report reveals that players who support creators don’t just engage more—they become more valuable:

• +17% in monthly spending after using a creator code

• +19% in weekly playtime, a signal of stronger retention

• 82% boost in awareness of in-game events and updates thanks to creators

The takeaway? SAC programs aren’t just a marketing play. They’re a growth engine—fueling revenue, retention, and reach.

The report also offers practical recommendations on aligning creator programs with business goals, from revenue-share incentives to performance-based tracking.

📩 Want the full picture? Download the report or reach out to the Nexus team.