Nexus x ZeptoLab: Launching the Bullet Echo Creator Program

The battlefield is loud, the shadows are crowded, and only the sharpest squads make it out alive. Today, the Bullet Echo Creator Program goes live in partnership with ZeptoLab, the studio behind global hits like Cut the Rope, to support the creators who live and breathe Bullet Echo (iOS, Android). From clutch squad wipes to perfectly timed ambushes, this program is built to reward creators who thrive in the chaos and bring skill, strategy, and tension to every match.

The Bullet Echo Creator Program consists of two tiers. Tier 1 eligibility requires creators to meet at least one of the following minimum performance thresholds over the past 90 days:

• YouTube: 200 average views per video
• TikTok: 7,500 average views per video
• Twitch: 5 average concurrent viewers

Tier 1 creators receive monthly in-game rewards based on views, access to official high-quality assets and backgrounds, early information about upcoming updates, opportunities to connect with other creators for collaborations, a unique in-game title and medal as their channel grows, and educational materials, promotion, and support.

To qualify for Tier 2, creators must achieve an average of 10,000 views per month over three consecutive months on a single platform (e.g., YouTube, Twitch, TikTok), with views from different platforms not combined. Creators must also have published at least one video within the last 30 calendar days, ensuring the program supports active and consistent voices in the community.

Creators who meet the Tier 2 criteria unlock all of Tier 1 rewards as well as access to early content and in-game assets. On top of that, they can set up their own creator code to earn a revenue share on all in-game purchases they drive. Once a player enters a creator code, it stays active in their account for 7 days.

This program is about more than codes and commissions. It’s about amplifying the voices that shape the Bullet Echo, rewarding dedication, and building a thriving creator ecosystem.

If you’re ready to lead your squad and your community, apply to join the Bullet Echo Creator Program.