2024: Our Year in Review

What a year 2024 has been! As the calendar turns, the Nexus team is taking a moment to celebrate another year filled with growth, milestones, and big wins for our Creator Programs. 

In 2024, Nexus partnered with more publishers than ever, launching record-breaking creator programs that delivered impactful results for both games and the creators who champion them.

Let’s dive into the highlights:

Game Growth: Player Behavior & Spending Insights

Creator programs have had a transformative impact on how players engage and spend in the games we support. Here’s what the data tells us:

• From Free to Paying Players: Nearly half (40.9%) of all players who used a creator code had never made a purchase before. Even better, 14.8% of players who had stopped spending returned thanks to creator-driven reactivation. 

• Bigger First Purchases: Players using creator codes for their first purchase spent 33% more than those who didn’t.

• Higher Spending Overall: Creator code users who have made between 1-100 in-game purchases spent an average of 32% more per purchase compared to non-users who have made a similar amount of purchases.

• Reactivation and Longer Retention: Players reactivated by creators are retained at 5x the rate of those reactivated through other channels.

These numbers speak loud and clear: creators aren’t just content makers—they’re key to driving growth and engagement for live-service games.

Creator Success: Where Creators Thrive, Everyone Wins

When publishers implement a creator program, they ignite a performance-driven flywheel that aligns creators' incentives with the game’s goals, driving mutual success. We’ve explored how these programs benefit games—now let’s dive into creator wins:

Biggest Payout Year Yet: Creator earnings jumped by 45% compared to last year. Seeing creators build thriving businesses fuels our mission.

Higher Average Earnings: Creators made 25% more on average this year! With the launch of 23 new programs and more players supporting their favorite creators, it’s been a big year.

Top Performers Across Programs: From YouTubers and streamers to TikTokers and clan leaders, creators of all types and sizes made their mark in Nexus-powered programs this year, showcasing the importance of fostering a diverse and vibrant creator community.

Product Updates: We’re Building The Support-a-Creator Platform

Our product and engineering teams have worked tirelessly to make Nexus the ultimate hub for creator programs. 

We’ve introduced new table stakes features and ones that elevate creator programs to the next level. Through close collaboration with our publisher partners, we’re proud to have delivered impactful product updates throughout the year.

Flexible Revenue Share Models: Every game is unique, and so are its monetization goals. That’s why we launched a sliding-scale revenue share model. Publishers can now protect revenue from high-spending players while still offering competitive incentives for creators.

Enhanced Publisher Dashboard: Get a quick overview of your program’s performance and examine individual creators to see how they’re driving sales.

Automated Platform Requirements: Set specific platform requirements—like 100 Twitch CCV or 5,000 TikTok followers—to automatically place creators into appropriate program tiers with tailored benefits.

Localized Program Pages: Connect with creators globally. Your program landing page can now be localized, making it easy for non-English speaking creators to join and understand the benefits.

Creator Messaging System: Say goodbye to juggling spreadsheets and emails. Communicate directly with creators from the dashboard.

Key Distribution Tool: This tool simplifies game key distribution for the publisher and key management for creators, whether they’re using them personally or hosting community giveaways.

A heartfelt thank you to all our publisher, developer, and content creator partners. Your support drives our success, and we’re excited to keep growing together in 2024!