Ninja Kiwi Expands D2C Footprint with a Bloons TD 6 Webshop

Ninja Kiwi is shaking things up by launching a dedicated webshop for Bloons TD 6, giving players a new way to stock up on their favorite in-game goodies—without having to go through mobile app stores. More value, more rewards, and more Monkey Money? Yes, please!

Check out the Bloons TD 6 Webshop here!

Why More Games Are Going D2C

More developers are embracing D2C models to create a direct relationship with their players, increase revenue potential, and offer better deals. By selling through their own platforms, developers avoid third-party store fees, giving them more flexibility in pricing and promotions while also increasing revenue share opportunities for creators.

Incentives for Players

To make the webshop the go-to spot for Bloons TD 6 players, Ninja Kiwi is rolling out some juicy incentives:

• Bonus Monkey Money – Buy Monkey Money and get a little extra! Who doesn’t love extra spending power?

• Exclusive Insta Monkeys – Say hello to Insta Monkeys, including the ultra-powerful T5 Insta Monkey! Players can snag these rare items through the webshop whenever they purchase one of two high-value items: Mountain O’ Monkey Money or Double Cash Mode. If you know, you know—T5s are a game-changer.

• Enhanced Value on All SKUs – Everything you’d normally buy, but now with extra bonuses – more bang for your buck!

Bigger Benefits for Content Creators

The webshop creates new opportunities for Ninja Kiwi to strengthen its creator community. Believing in the power of aligned incentives, Ninja Kiwi has expanded its performance-based creator program alongside the launch of the Bloons TD 6 webshop, following the successful introduction of the Bloons Battles 2 webshop earlier this year.

Since Ninja Kiwi isn’t paying Apple, Google, and Steam’s platform fees, they can offer creators higher commissions when their audience purchases through the webshop. This move strengthens the ecosystem of Bloons TD 6 creators by making it more rewarding to promote the game.

With these benefits, Ninja Kiwi’s webshop not only gives players better deals but also strengthens the game’s creator community—marking another step forward in the gaming industry's shift toward D2C.